DOGTV is the first television network that is made specifically for dogs. The network was founded in equal parts by Ron Levi and Guy Martinovsky, its first CEO, that sold his shares later to The Jasmine Group. DOGTV provides 24/7 digital TV programming that is designed to provide entertainment for dogs. The programming, created with the help of dog behavior specialists, is color-adjusted to appeal to dogs, and features 3-6 minute segments designed to relax, to stimulate, and to expose the dog to scenes of everyday life such as doorbells or riding in a vehicle.
DOGTV is based on more than 60 studies from world leading universities and veterinary schools. Ever since the late 1960s, scientists have examined animal behavior, to learn key patterns in their natural behavior, and test effects of socialization and habituation on dogs. For more than three decades major pet organizations such as the ASPCA, Humane Society of the United States and the American Humane Association have recommended leaving the television on for stay at home pets. According to these organizations, leaving the TV or radio on for dogs can reduce stress and provide stimulation. TV can help dogs feel less scared as a result of exterior sounds, by masking outside noise. DOGTV takes into consideration all relevant attributes and conclusions to implement in its content production. These attributes include dog behaviour, vision and hearing.
In 2013, DOGTV launched a multiplatform streaming service called DOGTV ANYWHERE, available worldwide.
The idea is to deliver the channel to many people around the world who cannot receive the channel through their current cable providers. With DOGTV ANYWHERE, people anywhere in the world can subscribe to the service, and watch it on any of their connected devices: Apple TV, Roku, Amazon Fire TV, Samsung Smart TV, LG Smart TV, PC and Mac, Apple or Android, and more…